Bristol Sport innovates in hospitality with award-winning Verteda technology

11 June 2015

Warrington, UK – 11 June 2015 – Bristol Sport has awarded Verteda Ltd a wide-ranging contract for a new fully automated hospitality solution as part of its rebuild of Ashton Gate Stadium, which is home to Bristol City FC and Bristol Rugby. Following a hugely successful season, which saw City promoted to the Championship and Bristol Rugby finish top of its Championship in regular season, this is Ashton Gate’s first fully integrated automated solution specifically designed to meet all hospitality requirements for both clubs.

Bristol Sport manages the commercial interests of its group of sporting clubs, working across rugby; football; basketball and motor racing in Bristol, and aims to replicate the successful approach adopted in other cities such as Barcelona to benefit sports fans.

“Previously, the approach was mostly manual and outsourced, which could obviously have an impact on speed, accuracy and customer service,” says Frazer Halliday, chief technology officer at Bristol Sport, the company managing the £45m rebuild. “However, the new stadium released investments to revamp that approach; implementing an automated solution to improve service to fans; to streamline operations; build revenues and manage back-of-house operations.” He says the stadium will gain far greater control of its operations in real-time, from stock control to workforce management, with faster transactions at the front-end. “We can also serve fans better through innovations like the Qjacker app.”

Verteda’s integrated solution with Bristol Sport includes:

 InfoGenesis™ POS software from Agilysys, Inc. for Food & Beverage and Retail operations: greater accuracy, improved customer service, faster transactions and customer throughput

 Qjacker - Verteda’s mobile ordering and queue-busting solution means fans can pre-order in advance or from their seat, then quickly collect fulfilled orders from dedicated lanes in the stadium

 VSS – the Verteda Stock Solution for dynamic real-time stock monitoring and management through InfoGenesis POS, supporting venues, food concessions and bars across the stadium

 Contactless payment capabilities integrated with POS – improving speed of service and reducing cash held onsite, the stadium aims to achieve 30% of all transactions via contactless

 WMx - Verteda’s workforce management solution to ensure the right staff are targeted in the right locations at the right time, easing scheduling and management

 Ecommerce for Retail solution – a cost-effective platform powered by the Magento content management system to improve customer service and drive increased sales, linked to the Retail stock system for inventory to provide a holistic view of the business

 Events500 - intuitive Conference & Events Management system for meticulous planning and flawless execution, supporting more efficient, guest-focused and profitable events at the stadium