Hosted solution from Verteda helps Derby County FC ‘ram home’

10 June 2015

Warrington, UK – 10 June 2015 – Derby County Football Club is investing in a new integrated hospitality solution for its 33,500-capacity iPro Stadium at Pride Park, hosted and delivered by leading provider Verteda Limited, which is set to include leading-edge point of sale, stock control, customer loyalty, analytics and business intelligence capabilities. Contracted by the club, Verteda will be working with global catering services provider Delaware North across the stadium’s Food & Beverage areas.

“We were interested in Verteda’s consultative approach to understanding and addressing our requirements, and especially the opportunities presented by its Agile BI analytics and business intelligence solution in improving how we work and continuing to enhance the fan experience,” says Brandon Furse, Head of Ticketing, Analytics & Technology, Derby County FC. “We’ll soon be in a position to examine and better understand all aspects of our business and operations, gaining new insight and enabling fact-based decisions in multiple areas.”

One of the 12 founder members of the Football League, Derby County FC - nicknamed “The Rams” – has played at Pride Park since 1997, with the stadium renamed the iPro Stadium in 2013 as part of a sponsorship deal with sports drink company iPro. It has the 16th largest capacity of any English football stadium and the 20th largest of any stadium in the UK. Previously, the stadium had only a limited number of manual tills in public concourses, so the club decided to revamp its hospitality, food and beverage operations - and invest in a new stadium-wide solution.

Verteda’s integrated fully hosted solution for Derby County FC includes:

InfoGenesis™ POS software from Agilysys, Inc. including terminals - to deliver improved accuracy,enhanced customer service, faster transactions and increased customer throughput at the point of sale.

VSS – the Verteda Stock Solution that enables dynamic real-time stock monitoring and management,working with InfoGenesis POS to support outlets, concessions and bars across the stadium.

Agile BI – Verteda’s rapidly-deployed analytics and BI solution, linked to the stadium’s TopTiksticketing system and Fortress access solution, that brings together operational and customer insightsfrom across the business; this supports fact-based decisions to improve service, enhance the fanexperience, streamline processes and reveal new revenue opportunities for food and beverages.

Reach loyalty solution – fully integrated with Agile BI to enable more targeted, relevant and timelyloyalty offers, campaigns, payments and promotions, customised to Derby County FC requirements andcustomer base.

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