Verteda strengthens Hotel & Restaurants team with strategic appointment

30 October 2014

Warrington, Cheshire UK – 27th October 2014 – The leading provider of innovative hospitality software solutions Verteda Ltd has strengthened its European team with the appointment of Adrian Chynoweth as Business Development Manager with a focus on Hotels, Restaurants and Caterers. Chynoweth joins from hospitality EPoS supplier ASP Systems Ltd, where he spent almost three years as Business Development Manager. Previous roles include Business Development Manager at EPOS provider Octepos Ltd, Retail Development Manager at Micros Fidelio, and Sales Executive for Quadranet Systems Ltd.

Recognised for his consultative approach, to reveal an organisation’s requirements and then match those needs with appropriate solutions, Chynoweth comments: “EPoS in hospitality used to be about efficient customer service, control of staff, cash and, for those with the resource, the challenges of stock control. EPoS has now become the foundation and the springboard to a spectrum of integrated solutions - all of which Verteda can deliver for hotels and restaurants.

“It’s an exciting time, helping to address the business challenges and market pressures that our customers continue to face. For example: providing next-generation handheld solutions that speed up service and payment, increase spend and capture guest history, all fully integrated to your EPoS solution. And right now, with the rise of the smartphone and tablet, everything is moving to app-based solutions - with the necessity of a resilient back office infrastructure. New opportunities also lie in integrating EPoS to track guest activity and personalise offers to ‘understand the customer’ – plus using stored value, loyalty cards, implementing integrated payment to speed up service, ensuring the availability of real-time business intelligence is accessible across the organisation to support more informed and timely decision-making.

“A critical factor for any operator is working with a trusted technology partner who understands their goals and supports them as they grow their business, matching pre-sales effort with outstanding after-sales care. That’s what Verteda provides, and is why I’m delighted to have joined the team.” Adrian Burns, Managing Director of Verteda Ltd, said: “Adrian brings knowledge, experience and understanding of the various styles of hospitality service and business processes which he has gained over two decades in the industry. We work hard to deliver unique business-driven solutions that deliver measurable ROI to our restaurant clients, and Adrian furthers enhances our abilities to do that.”