Twickenham Stadium has 55,000 reasons to be proud

23 July 2014

Twickenham Stadium has 55,000 reasons to be proud early adopters of Pennies, the digital charity box integrated with their Verteda POS solution.

Twickenham Stadium, the largest dedicated rugby union venue in the world, has enhanced its Point of Sale solution from venue technology solutions provider Verteda Ltd (formerly Agilysys (Europe) Ltd). Using the award-winning Agilysys InfoGenesisTM POS software to support sales transactions in the stadium‟s popular Rugby Store, the solution is integrated with the Pennies digital charity box, enabling customers to round-up card purchases to help the Rugby Football Union (RFU)‟s rugby charities the Injured Players Foundation and Rugby Football Foundation.

The home of England Rugby and seating an impressive 82,000 spectators, Twickenham Stadium draws fans from around the world to experience the excitement of a match day, visit the Rugby Store and World Rugby Museum, take a stadium tour or watch some of the world‟s biggest names in music perform. Next year Twickenham Stadium plays host to rugby‟s World Cup. “Our partnership with Verteda and Pennies has given us a modern and yet simple way of donating to worthwhile causes” said Andy Ward, RFU Head of Merchandising “Customers in our merchandise store have embraced the option to donate when they pay by card, with the entire process being so quick, they have experienced no delays at the till. We are extremely proud and grateful to our customers who have helped make a difference to so many lives by each donating just a few pennies.”

“We are delighted to continue our relationship at Twickenham Stadium, enhancing our POS solution within the Rugby Store to benefit the RFU‟s chosen charities at the same time,” said Trevor Roberts, Sales Director, Verteda Ltd. The RFU has been a long standing Verteda customer embracing new technologies across the entire venue including catering and merchandising. “Verteda‟s innovative POS technology is installed in a further 40 UK venues and the Pennies integration is now free to embrace by all.

“If just 5% of credit card transactions were rounded up by a few pence, it would generate more than £100 million in donations to charities each year. That would make a huge difference to so many people”

Pennies offer fans the opportunity to give a few pence to help rugby charities when they pay by card in the RFU‟s Rugby Stores. This simple and yet effective option has been embraced by fans a staggering 55,000 times.

RFU‟s Rugby Stores is just one example of where people are now donating micro-donations with Pennies. Since launching three years ago the charity has received 10,000,000 donations which are making a difference to over 100 different charities.